top of page
Gold Fabric

our environmental pledge


Absolute Curls are proud members of The Guild Green Salon Scheme and have created an Environmental Pledge to work towards a beautiful future for the planet.


wise choices

Innersense Organic Beauty continues to push the boundaries of new product development by utilizing organic chemistry to raise the bar on clean, luxurious formulas with professional performance to care for your hair, health and planet. Dedicated to wellness through uplifting affirmations, self care and hair ceremonies, our mission is to inform, inspire and empower beauty professionals and consumers to make healthy choices with a brand that aligns with their personal values. Clean chemistry, radical transparency and a commitment to the environment are our promises to you. This means no parabens, silicones, sulfates, synthetic fragrances or questionable ingredients. It’s your health. It’s our planet.

Here’s what you can count on in Innersense Organic Beauty formulations:
● Ingredients straight from nature, grown organically and sustainably without chemicals. Ethically harvested and sourced from trusted, transparent plantations, orchards and farms from around the world
● Formulated through conscious chemistry; cold-pressed, distilled or otherwise processed without synthetics to preserve purity
● Formulated free of phthalates, ethoxylates, sulfates, silicones, 1,4 dioxane, parabens, petro compounds, propylene and butylene glycol, PEG, MEA, TEA, MIA, EDTA artificial dyes or synthetic fragrances
● High concentrations of key ingredients mean less water
● Gluten-free, cruelty-free and non-GMO



Leaping Bunny, 1% for the Planet, Think Dirty, Bay Area Green Business, Campaign for Safe Cosmetics, B Corp 

Sustainability Through Packaging

Our Commitment To Sustainability And The Environment
After in-depth research into sustainable packaging options, using post-consumer recycled (PCR) High Density Polyethylene (HDPE) emerged as the right choice for our brand. HDPE is one of the most widely recycled plastics, and the vast majority of consumers have access to curbside recycling for HDPE. In 2020, we transitioned over 80% of our bottles to 100% PCR HDPE with the intention to transition the remaining 20% to more sustainable materials in the near future. By purchasing PCR bottles, we are doing our part to increase the demand for recycled plastic, which we hope will have ripple effects towards improving the domestic recycling process. While the switch to recycled plastics is an environmental improvement for us, it is only the beginning: we are determined to utilize materials that lead us into a sustainable future and encourage a circular economy. As the sustainable packaging landscape evolves, we will continue to pursue more sustainable alternatives as they become available.

Our Mission In Action
In 2020, we announced our commitment to clean up the equivalent of the last 5 years of our plastic output with help from Plastic Bank. Going forward, we pledged to collect 150% of our annual plastic output. Becoming “plastic proactive” means your healthy hair journey provides benefits beyond you and your hair. Innersense Organic Beauty is committed to taking action by minimizing plastic pollution, supporting the cleanup of ocean-bound waste and uplifting coastal collector communities in the process. We put our mission into action and are dedicated to be a part of the solution.

unnamed (13).jpg

Designed specifically for the fast paced salon, the ECOHEADS Showerhead is the first of it’s kind to deliver BOTH improved water pressure as well as reduced water usage. All while cleansing the water utilizing a two-step filtration process, ensuring you are rinsing with clean water that has the added benefit of tourmaline, which introduces negative ions to the water.

  • Improve Water Pressure

  • Save up to 65 of your water

  • Cleaner Water

  • Softer Water

Finish professionally with ECOHEADS salon showerheads.

Unique products that make a difference

ECOHEADS provide smart products with unique designs that utilize the hairstylist’s time, finance and client service. ECOHEADS are dedicated to conserving our environment and introducing our industry to more environmentally friendly solutions for a sustainable future. They have made it their mission to provide innovative products that will:

  • Enhance the client experience

  • Improve stylists’ well-being

  • Ensure positive change around the world

Rinsing Responsibly

saving energy

Built on lean engineering

Doing more with less is part of Dysons DNA, which is why Absolute Curls chose to work with them.

"As engineers, we are relentlessly dissatisfied and look for problems to solve, whether it's through our pioneering technology, our spaces, our philanthropic activities or education, it's essential that sustainability is at the centre of Dyson."


Here's our journey so far:  Learn more about Dyson

Efficient machines

Choosing the sustainable option shouldn’t mean accepting compromise, rather, it requires a product to be designed intelligently, and built to last. Dyson engineers drive efficiency of their machines from the inside out.

They can understand our product impact through lifecycle assessment. This examines each stage of a product’s life – from raw material extraction through to disposal – to identify the impacts and inefficiencies in existing designs, and reduce them. Dyson are focused on using less energy and fewer resources in the production and manufacturing phase, whilst reducing the environmental impact throughout the entire lifecycle.

Core to the sustainability of a product is its durability – how long it will last. Materials aren’t static, they change over time and under different conditions. That is why all of Dyson products are rigorously tested, 24 hours a day, to the point of failure. It is only by testing until failure that they can understand our technology’s limits, and create robust machines that are built to last.

Sustainable spaces

The spaces in which Dyson work have always been important – they provide the inspiration and environment to nurture ideas. All around the world Dyson gravitate towards buildings with a story, and the design icons which fill them exemplify what is possible when engineers challenge convention, think big and persevere.

Just as Dyson's products should be long lasting, durable and sustainable, so too should our spaces and the energy we use to power them. Where possible, Dyson restore and preserve historic spaces.

Technology-V6Motor (1).jpg
bottom of page